Privacy Policy
Effective Date: February 21, 2026
1. Introduction
GraniteShield Roofing LLC ("we," "our," or "us") is committed to protecting your privacy. This policy describes how we collect, use, and share your personal information through our website, lead forms, instant quote tool, and digital advertising campaigns (including Facebook Ads, Meta Lead Ads, Google Ads, and other platforms).
2. Information We Collect
We may collect the following personal information:
- Full name (first and last)
- Email address
- Phone number
- Property address, ZIP code, or service area
- Details about your roofing, siding, or window project
- Roof measurement data (area, pitch, material type)
- Financing preferences and intent
- SMS consent status and timestamp
- Device and browser information (user agent, IP address)
- Advertising identifiers (GCLID, FBCLID, UTM parameters)
- Cookie identifiers (_fbp, _fbc, _ga)
3. How We Use Your Information
We may use your information to:
- Respond to your inquiries and schedule consultations
- Provide instant roof estimates and detailed proposals
- Send follow-up communications via phone, text (SMS), or email
- Send appointment reminders and service notifications via SMS
- Process financing applications on your behalf
- Improve our marketing, advertising, and conversion tracking
- Report conversions to advertising platforms (Meta, Google) for campaign optimization
- Comply with legal obligations
4. How We Collect Information
We may collect personal data through:
- Our instant quote tool and lead capture forms
- Facebook and Instagram Lead Ads
- Forms submitted on our website and landing pages
- Phone calls, text messages, or emails
- Cookies and analytics tools (e.g., Meta Pixel, Google Analytics, Google Ads)
- Server-side tracking (Conversions API, Enhanced Conversions)
5. SMS / Text Messaging
When you provide your phone number and check the SMS consent box on any of our forms, you are opting in to receive text messages from GraniteShield Roofing LLC. By opting in, you agree to the following:
5.1 Types of Messages
You may receive the following types of SMS messages:
- Quote and estimate delivery
- Appointment confirmations and reminders
- Service status updates (scheduling, materials, installation)
- Follow-up communications related to your roofing project
- Payment and invoice notifications
5.2 Message Frequency
Message frequency varies based on your project status and interactions. You will typically receive between 1 and 10 messages per month. We will never send marketing blasts or promotional messages unrelated to your active project or inquiry.
5.3 Message and Data Rates
Standard message and data rates may apply depending on your mobile carrier and plan. GraniteShield Roofing LLC is not responsible for any charges from your wireless provider.
5.4 Opt-Out
You can opt out of SMS messages at any time by replying STOP to any message you receive from us. After opting out, you will receive one final confirmation message and no further texts will be sent. Opting out of SMS does not affect other communication channels (email, phone).
5.5 Help
For help with SMS messaging, reply HELP to any message, or contact us directly at (207) 530-8362 or info@graniteshieldroofing.com.
5.6 No Sharing of SMS Data
We do not sell, rent, or share your phone number or SMS consent data with any third parties for their marketing purposes. Your phone number and opt-in status are used solely for the purposes described in this policy and are stored securely in our systems.
Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
5.7 Consent is Not Required for Purchase
Consenting to receive SMS messages is not a condition of purchasing any goods or services from GraniteShield Roofing LLC. You may still receive a quote, schedule an inspection, or hire us for roofing services without opting in to text messages.
6. Sharing Information
We do not sell your personal information. We may share it with trusted service providers solely for the purposes listed above, including:
- CRM systems (GoHighLevel) for lead management
- Communication platforms (OpenPhone) for calling and texting
- Email delivery services (Resend) for transactional emails
- Advertising platforms (Meta, Google) for conversion tracking and optimization
- Financing partners for loan processing (with your explicit consent)
7. Cookies & Tracking
We use cookies and similar technologies to understand visitor behavior, measure advertising effectiveness, and improve user experience. This includes:
- Meta Pixel and Conversions API (CAPI) for Facebook/Instagram ad tracking
- Google Analytics and Google Ads conversion tracking
- First-party cookies for session management and attribution
You can disable cookies via your browser settings. Note that disabling cookies may affect the functionality of our website and instant quote tool.
8. Data Security
We take reasonable technical and organizational steps to secure your information, including encrypted data transmission (HTTPS/TLS), secure database storage, and access controls. However, no system is 100% secure. Use this site at your own risk.
9. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. SMS consent records are retained for a minimum of 5 years for compliance purposes. You may request deletion of your data at any time.
10. Your Rights
You may request access to, correction of, or deletion of your personal information by contacting us. You may also opt out of SMS messages at any time by replying STOP, and opt out of email communications by clicking the unsubscribe link in any email.
11. Updates
We may update this privacy policy from time to time. Changes will be posted on this page with a new effective date. We encourage you to review this policy periodically.
12. Contact
GraniteShield Roofing LLC
Scarborough, Maine
Email: info@graniteshieldroofing.com
Phone: (207) 530-8362